More than 4000 ‘on-line’ guests from 100 countries took part inthe‘SCMLiveShow’,which streamed lived from June 30 to July 2, 2020. A television show with more than 24 hours of original content was broadcast in nine different languages over the course of three days, and presented the latest 2020 technologies that should have ‘taken to the stage’ at the various international trade fairs that have been postponed or cancelled since February of this year due to the COVID-19 global pandemic.
With the ‘SCM Live Show’ event, SCM decided to use innovative multimedia channels and tools to ‘open the doors’ of its headquarters in Italy, via the web, to thousands of customers from all over the world. SCM, the multinational group with its main headquarters in Rimini, and a global leader in the wood machining industry since 1952, brought its new machines and industrial plants for the entire wood machining industry, directly to its customers own homes: from the furniture industry to windows and doors and from the construction industry to artisan businesses.
The corporate headquarters in Rimini and the group’s other production sites around Italy were transformed into television studios to achieve the vast show schedule of live link-ups, webinars and talk shows. Thirty product webinars saw more than fifty technological solutions take center stage to represent the vast range of SCM products and services starting with the Smart&Human Factory, the well- known human-friendly digital factory for the furniture industry.
The response from industry businesses was even better than expected. Looking at the access data to the streaming platform set up by SCM for the occasion – over 4,000 registrations from one hundred countries on every continent, with an average daily audience of 1,500 individual viewers. The same customers who enrolled took part actively, constantly using the various channels made available during the event to interact with SCM experts and discuss the latest products and key industry trends.
The commitment in terms of human resources was also considerable. More than fifty professionals hired for this unique ‘digital trade fair’ including cameramen, technicians, writers, director and presenter. More than one hundred SCM employees were involved in the preparation and creation of the show. SCM’s eighteen directly managed branches operating in the most strategic markets in the wood industry around the world, in Europe, Asia, the Middle East, America and Oceania were also involved with live link-ups.