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HomeInteriorsX+Living redefines the bookstore concept with Zhongshuge bookstore in Beijing
September 18, 2020

X+Living redefines the bookstore concept with Zhongshuge bookstore in Beijing

Design utilizes different floor levels to celebrate the simple act of walking through the store inviting customers to browse, wander, and stumble upon new scenery and spatial experiences

Image credit: Wu Qingshan

Chinese architecture studio X+Living has completed the design of the second Zhongshuge bookstore in Beijing. Located within the Galeries Lafayette department store, the studio has referenced classical Chinese gardens and connected various functional areas with different formats of space layout, sketching a flowing path for consumers to explore.

Zhongshuge’s first Beijing store opened in 2019 and the company now has more than 20 stores across the country. This store in Galeries Lafayette, which has been designed by X+Living, is the third overall Zhongshuge store for the studio with at least three more in the works at the moment. At 1,110 square meters (11,948 sq. ft), this is by no means the largest Zhongshuge bookstore, but it has a few design elements that make it stand out and appear larger than it is.

According to the studio, the bookshelves are both a canvas and a wall, making the entrance appear like a painting that unfolds gradually. Looking through the doorway, the depth of the entire space is faintly visible, attracting visitors who can’t but help walk inside the bookstore to explore its beautiful interiors that celebrate books at every turn.

Image credit: Wu Qingshan

In the conceptual area, the designers have created an elevation difference transformation by using ladders to make the space pattern fluctuate. Using perspective relations to create a visual illusion experience, the arches are nested and intersecting, and all of the beautiful sceneries are within eyesight. The charm of the changing scenery in the classical garden appears everywhere, and the refraction of the mirrored floor surfaces gives this phantom realm a kind of surreal sensory impact.

Evolved from the form of classic ‘Moon Gate’, various circular holes have been cut into the space. Apart from acting as a traffic corridor that connects spaces, some of them even function as frames offering exquisite views from within. With the traditional decorative usage of the classic ‘Moon Gate’ having been abandoned and the application range expanded, it has become a symbol, a link and thus presented more possibilities in space. Making use of the arched shape, the designer has also built several resting couches, so that the symbolized arched door has the dual meaning of function and aesthetics.

The store also includes a cashier constructed with terrazzo similar to that used in the cafe. The arrangement of tables and chairs in the cafe is distributed casually but in great order, simulating a gathering of ancient people in a famous Chinese painting called ‘Qu Shui Liu Shang’. The shared tables and chairs enable visitors to sit according to different social needs and constitute an elegant and interesting scene together.

Image credit: Wu Qingshan

Behind the door where you find a bamboo forest is the cultural and creative area. The extremely simplified wooden branches, through the skillful arrangement, have completed the turn from microscopic image to macroscopic view. A line has been drawn between two wooden branches, and a special poster or book display booth is formed, which fully satisfies the owners’ diversified operation needs.

Through the bamboo grove and walking into the study hall, the designer has created a ceremonial and secluded elegant atmosphere by using the central symmetrical layout of traditional architecture. The bookshelf is inspired from screen art, on the back of which is the lamp box acting as a light source. The warm glow from the paper pane falls on the face of the reader, creating an antique flavor.

The children’s library is a unique world built for kids. The designer has used simplified lines and figures to create a cartoon city. Wavy streamlines for rivers and spheres for cornices. The strokes imitating those by children who might have painted a vivid picture of ancient buildings.

All in all, the Zhongshuge Beijing Lafayette store is a dialogue window between classical art and contemporary fashion. Between the new and the old, the psychological impact of space rotation brings the readers who enter the bookstore into the cave of the Peach Garden and to experience a terrific journey like a dream.

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